While the Holiday season ramps up full steam ahead. The small business gal is still wondering where her piece of the Christmas Pie is. With dilemmas such as an excess of online shopping, and vendors demanding upfront payment in excess many of the small business are not feeling the Holiday Love.
It is very hard for anyone in business that does not have a huge online presence or a wad of cash to keep up. Despite the shinny reports of black Friday and Cyber Monday most all of the 6% increase in sales went to box stores that had made huge deals with suppliers in order to bring you deep savings on big ticket items which inspired you to shop while you were there. Unfortunately the discounts on the other items you purchased were minuscule and the retailers were able to score big. They took the strategy to Cyber Monday and badda bing big money! Genius!
So where does that leave us in small biz? Since there is no way we can keep up we have to create a new way. I tend to look for ways to save money on everyday expenses and admin coast so that more of my profit goes to me. I stopped looking at the month of December as a make or break it month and rather focus on the year at large. Also I try to not compete with the big guys rather offer something they can’t. If you have a small shop or qauint coffee house you probably have loyal customers so offer them discounts or an open house to get them in the door, then charm them with food, wine, and your great fair!
I know it is hard not to focus on the $$$ this month but try to look at the bottom line. If you are in the black then you are better off than most. Just stay tried and true and keep on chugging. It really is a marathon owning your own business not a sprint . You have to be realistc and remember why you got into business for yourself in the first place. The freedoms & perks sometimes have to replace the big bucks.
Merry Christmas heres’ to nice profits and open doors in 2011 what else could we ask for in this economy!0